press: next magazine

June 23, 2010

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Placed Jason is this hilarious editorial for Next Magazine's Gay Pride issue.

Fabulis.com founder Jason Goldberg heralds the rise of the gay geek

What's the hottest trend in gayville these days? You might be surprised. It's not sequins. It's not leather. It's not partying until the next afternoon. It's not even Gaga. It's geek.

That's right. Geek is hot.

In 2010, there's nothing hotter than a guy who follows you, friends you, tweets, tags, texts, checks in, votes you up and spends his virtual bits to express how fab he thinks you are.

Want to get me going? Talk to me about your motherboard. Show me your hard drive. Speak to me in ruby and in rails. Give me some PHP and some SQL. Let me see you Wordpress. Tumblr. Invite me to feed your fish and rub your crops. Formspring.me. Digg me. Like me. Random roulette cam me. Sign up for a power play. Make like Kurt and Glee on me. Go viral on me. Be my 5001st friend. Unleash your privacy to me. Let me touch your FourSquare and play with your Gowalla. Bend over and TechCrunch for me. Lick my USB stick. Pet my iPad. And, boy, you better Yelp if you like it.

Remember back in high school when you wondered what would it be like if the geeks ruled? Wonder no more. Our time is now. The world's gone geek. Smart is the new sexy. Techie is the new model.

I'm super-proud to be a gay geek and I'm thrilled to see other gay geeks rising up and showing themselves all over the world. As someone who's been working in technology companies for 15 years now, I must say that I used to feel like the only gay in the village. For a long time gay and geek didn't mix too well; the tech world was largely a straight-boys playground. But, in the last couple of years, all that has changed. Suddenly, geek is it. Now, I'm constantly hearing from gay guys who are starting their own technology companies or going to work for a startup. You can't go 30 minutes today without hearing someone talk about his or her favorite social network. And everyone I know would rather be working on the next social media game changer. And one thing that's really cool about all this is that smarts rule. In a geek-run world, there's nothing sexier than a smart guy who has his shit together. That rocks.

art: icon series lithographs

June 11, 2010

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When researching "affordable art" for a piece I was writing for Dwell Magazine I stumbled across Kii Arens' work. My pal Dusti from Dallas had sent me a link to his work and I was smitten. Kii's work is very Hollywood. It is flashy, colorful, and most of all, humorous.

He'd become a bit a of a celebrity with his Radiohead poster which documented the iconic band's Haiti relief benefits show. I looked more at his collection of lithographs and it read like my music collection: Willie Nelson, Liza Minnelli, Devo, Lady Gaga, Dolly Parton.

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Kii makes original prints for the shows at LA's famed Hollywood Bowl. He does not make generic show posters. Rather he creates collectible art celebrating events. His work documents these iconic artists. He pays them tribute.

So I got on a plane and spent a day with Kii in Hollywood at his work/live loft. Jason and I had gone to him, after a poll on fabulis' Facebook wall, with three celebrated gay musical icons. We wanted him to create lithographs for us celebrating these three. There were many on our list: Debbie Harry, Cyndi Lauper, Beyonce, Adam Lambert, Liza Minnelli, Judy Garland, Barbra Streisand, George Michael, Freddie Mercury, Whitney Houston, Dolly Parton, Donna Summer, Andy Bell, Neil Tennant, Rob Halford, Liberace, Morrissey, to name but a few. But three names repeated over and over from our users: Elton John, Madonna, and Lady Gaga.

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We talked color. Went back and forth over graphic treatments (we ended up with none), hair (should we show any for Madonna?), and style details (ultimately we settled on no stars on Elton's glasses). Then Kii finalized his original art. They were printed in Los Angeles in a series of 100. Kii signed each of them. And now they're available to our members.

Good design. Affordable art. Paying tribute to some icons. This was our inspiration in creating these posters. We hope you enjoy them as much as we do. They're pretty freaking awesome.

press: out magazine

May 21, 2010

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We are honored to have been included in OUT Magazine's Hot List 2010. Jason is photographed in the editorial spread which also includes pop stars Kelis and Scissor Sisters, New York event producer Josh Wood, and hunky fetishwear designer David Mason.

Jason Goldberg was living and working in Hamburg, Germany, when he realized what he was missing: a reliable resource for finding hotels, bars, and restaurants for gay travelers who felt shortchanged by mainstream travel sites. Enter Fabulis, Goldberg's new social network designed to help you work out "who is going to South Beach this weekend or who is planning to be in Mykonos this summer or just who is going to which local bar tonight."

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design: fabulis takes new york

May 11, 2010

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In preparation for an Amazing Race-like event here in NYC I worked with Ralph Mcginnis to create these visuals for the fabulis takes new york event. We're printing shirts, posters, and web ads with these graphics.

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press: paper magazine

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In the latest issue of Paper Magazine, the iconic NYC downtown lifestyle book, fabulis is featured as one of 19 New York Playas in their Social Networking Issue, the one with Sarah Silverman on the cover. Also included are the Foursquare guys and the Kickstarter guys.

In the photo Jason's looking buff in a fabulis shirt and blue swim trunks while grilling chicken. No, he doesn't always dress like that. But, yes, he does eat a lot of chicken.

The text of the article is below. Thanks Paper and Peter Davis for the shout-out!

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No offense, TripAdvisor, but your recommendations are a little dull. Here comes Fabulis, a new social networking-andreviews site targeted at gay men, to liven things up. "If I'm trying to find the best burger, the best boutique, restaurant or nightclub in a certain city, I want to know what people like me are saying," says CEO Jason Goldberg. A veteran of several social network startups, Goldberg and his co-founder, writer Bradford Shellhammer, established the site to give fellow gay dudes a place to discover (in Goldberg's words) "amazing experiences down the block and around the world." And, incidentally, to discover each other, though not in the your-place-or-mine kind of way. Fabulis is about real connections, which is why the site's profiles are tied to Facebook, and requires real names and real pics. (No nudity, please.)

The user-generated content of Fabulis combines aspects of Yelp, Foursquare and Facebook. Guys make pages and connect to other guys. The profiles can be voted up or down on the wisdom of the crowd, and are ranked sequentially by votes (by coincidence or design, Goldberg currently hovers near the top of the site's "Most Fabulis Gay Men in the World" list). Users can also review their favorite spots, share them with others, and see who's going there and when. "The social graph among gay men functions a bit differently than among the mainstream audience," Goldberg explains. "Among gay men it's more about what are other guys doing in my city, where I'm at. They're more interested in meeting new people." And though the target audience is gay men (and the men they hope to meet), the benefits, Goldberg insists, extend to all. He described with a laugh a recent trip to Prague with his mother. "Gosh, I wish we knew what Bradford's favorite shop in Prague was, that's where I'd want to go to," said Mom. Not to worry, Mrs. G -- soon it'll be a click away.

design: i *fab* city shirts

April 28, 2010

I created a series of visuals honoring Milton Glazer's iconic I Love New York design. We printed very limited numbers of these on t-shirts for various events. Created in partnership with R&S Media.

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art: jim winters portrait

April 2, 2010

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When Jason Goldberg asked me for ideas for art for his NYC apartment I immediately pointed him in the direction of Jim WInters. Jim is a SF-based artist who has done fantastic portraits of my kind of celebrity: Heklina, Amanda Lepore, Juanita MORE, and Peaches Christ. Jason and Jim chatted and the resulting commission, a portrait of Jason and his boyfriend Chris, is non-traditional, a bit kitsch(the mod graphics), and captures the couple perfectly.

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design: oversized a shirt

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I took the fabulis logo and had the letter A blown up. I love the shape of Veerle Pieter's logo design and this shirt feels fun. We screen printed them in Brooklyn.

design: moo cards

March 5, 2010

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At $20 for one hundred, Moo cards are cheap and fantastic. When deciding on the design for the fabulis business cards I needed to keep a few things in mind. One was cost. We're a start-up and had to be reasonable. Secondly, the design had to be fun, gay even, like the site. And lastly, it had to be easy. We're not a big company and we have bigger things to focus on. So I ultimately chose Moo cards. The cards are adorable and great quality. Their ordering system synchs with your Facebook profile and pulls images to use. The results are a box of 100 business cards. Each has a different image, or in my case, a different personality.

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design: fabulis gear

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I worked using Veerle Pieters' designed fabulis logo to create a series of branded clothing. Originally designed for marketing purposes, the clothing designs had such great response we opened a proper shop. I love the name fabulis and everything it represents. I wanted the gear to showcase the word. Inspired by hip-hop and skate/surf clothing, the collection is fun, young, and a little gay. I also shot the campaign using a Canon EOS and the ShakeItPhoto iPhone app for aftereffects. To save money I modeled with Jason and our straight intern Scott.

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portraits: robert fontanelli

January 3, 2010

I recently sat for artist Robert Fontanelli who created these two portraits. One features the Blu Dot Real Good chair and the other featuring the Carlton cabinet designed in 1981 by Ettore Sottsass. Both, like myself, are colorful.

design: xmas cards

December 28, 2009

For the past decade I have designed my Christmas cards. Below are some examples, several of which I worked on with Ralph McGinnis.

press: new york magazine

December 15, 2009

This appeared on New York Magazine's site after the Times' piece on the lakehouse.

The Story of a Gay Breakup, Told by Art and Real Estate
7/23/09

The wonderful thing about the New York Times "Home" section is that many of the pieces in it are not so much about the real estate, gardens, or interior decorations that appear in the pictures, but actually about the kooky characters that inhabit them. (Also, it has the fruitiest sensibility of any of the sections, including "Sunday Styles.") Today we get an example of one of these stories, with the tale of young Bradford Shelhammer and Ben Dixon, a pair of cute gays with impeccable taste who own an apartment and a lake house together that are filled with lovely furniture and artwork. The problem is, the couple — who had even set a date for their wedding — broke up and don't want to sell, so they are left in a limbo of primary-colored pants and chairs from the Dutch design collective Droog.

There are a lot of sad things about this, many involving real estate taxes, but they are most encapsulated by the following anecdote, which is told by Shelhammer in an audio slideshow accompanying the piece (another priceless aspect of the "Home" section). In it, he discusses a pair of silhouette paintings, pictured above, that he created of the couple:

When they were in our city apartment, they were facing each other, and it was quite adorable — we were staring at each other. And it wasn’t until we went to the house for Ben's birthday — which was the day we were to be married — that my friend Sandra remarked to me: 'The portraits of the two of you are facing opposite directions!' And they had been hung that way last year, and I don't know symbolically what that means, but it shook me.

See, last weekend, it was Dixon's birthday. It was also, as Shelhammer noted, the weekend they'd planned their wedding. (You used to be able to follow the progress of their engagement on the website "IHeartBenford.com" but that's long defunct.) Since some people had already bought tickets, Dixon held a big party at the lake house, and Shelhammer even came along to help host. The Times went along for the ride, to capture the awkwardness.

Part of the reason why they broke up, Dixon told the paper, was because Shelhammer would always blog about everything. "For me," he said, a vacation or a party was "real just for the two of us. It seemed like Bradford often needed to put it online for it to be real." Proving his point, a little, Shelhammer took to his blog today to review the Times piece, and to do some feeling:

And while some will see this story as sad, and yes, it can be very sad, still, it is indeed the opposite. It is a story about a shared love, of each other and of design. It is a story of how things change and how friendship remains. And it is a story of how life is rarely perfect. Not perfect, but beautiful and evolving,[sic]

Two hours north of New York City, right off the Taconic at mile marker 67, sits a little piece of my heart. It lives in a colorfully kitsch playhouse and it will always be where I've felt the most home. My mother always said I had an explorer's heart and I pick up and live wherever the wind, and my desire, take me. I've never really had a home. Not growing up. Not in my twenties. But there among those trees and on that lake remains my home. Hopefully, sometime sooner than later, Ben and his friends and me an my friends and his boyfriend and my boyfriend can all come together for a weekend there. Laugh all you want. I know we'll get there.

We'll farmstand hop and make elaborate meals and drink good wine and play Wii Fit and watch Hitchcock and Auntie Mame. I have hope of getting there. And so does he. In good time.


Shelhammer wrote that the Times approached the couple to do the story, not vice versa. We'll never really understand why people agree to open themselves up to this kind of coverage, really. But then again, we also don't understand how to own a home and fill it with tastefully chosen, distinctive furniture and artwork. Perhaps the two are related?

After the Breakup, What About the Lake House? [NYT]
on changing directions, finding home, and the gray lady [BradfordShelhammer]

By: Chris Rovzar

press: new york times

The Times featured the house I decorated with Ben Dixon and our break-up too.

Link here.
Slideshow here.

July 23, 2009
Living Together
After the Breakup, What About the Lake House?
By JULIE SCELFO
STANFORDVILLE, N.Y.

IT was a perfect party — vodka lemonade on a dock overlooking a lake, dozens of close friends, a cool misty night in the country a couple of hours north of New York.

Inside, the house spoke of a passionate interest in style, and of a committed relationship. Silhouettes of the couple who owned the house hung on a wall in the master bedroom; the couple’s nickname — Benford — was spelled out in large letters leaning against a wall in the kitchen.

But the couple, Benjamin Dixon, 31, and Bradford Shellhammer, 33, who had planned the evening as a commitment ceremony, had broken up three months earlier. Still, with airplane tickets purchased by some of the guests, a catering deposit paid and a house they haven’t been able to sell, they figured it made sense to go ahead and have a party anyway.

Their tale of lost love has a familiar arc — love sparks, then blooms; lives intertwine; moments are lost and misunderstandings creep in; eventually the two begin to live as strangers — and an epilogue that has become increasingly familiar as well, as unwanted houses become prisons rather than cocoons.

Rather than being a glossy testament to their taste and their partnership, their house in Stanfordville, in Dutchess County, is now a dead weight that entangles them and makes it impossible to move on. Having bought it and an apartment in Manhattan at the height of the real estate boom (and having made an agreement with a third partner in their lake house property not to sell it until December 2009), they are left with joint custody of two large mortgages. They are also left with two carefully decorated homes filled with one-of-a-kind accessories found on eBay and quirky furnishings by high-end designers like the Dutch collective Droog that are reminders of what came before and, Mr. Dixon said, “big reminders of what was supposed to be.”

Their story began in 2004 in San Francisco, where Mr. Shellhammer, who is now the manager of the Blu Dot store in SoHo and an interior designer, worked as an admissions counselor at the Fashion Institute of Design and Merchandising, and wrote a blog about his adventures in the gay fashion and nightlife scenes.

Mr. Dixon, who is now an executive at the Australian investment bank Macquarie Group, then led a quieter existence: at 26, he was already the controller at Design Within Reach, working toward an M.B.A. at University of California, Berkeley.

They met online, then had a casual Sunday night dinner at Mr. Dixon’s apartment in the Cathedral Hill neighborhood of San Francisco. Mr. Shellhammer returned a week later for a second date and essentially never left. “We spent every night together from that moment on,” he said.

In May 2005, after Mr. Dixon’s graduation, they loaded a U-Haul with furniture and clothing — lots and lots of clothing — and set out for New York.

Like countless couples before them, they rented an apartment — a two-bedroom, two-bath near Wall Street — and began building a life together, Mr. Shellhammer undertaking a degree in fashion design at Parsons and Mr. Dixon finding work at a private equity firm.

At dinner with friends of Mr. Dixon’s from Design Within Reach, Mr. Shellhammer met Sandra Hansel, then DWR’s director of sales for New York, who offered him a job. Ms. Hansel said she found him “extremely charismatic, almost Pied Piper-like,” with a “vast amount of knowledge about design and pop culture and arts and fashion.”

“I found myself wondering why he didn’t work for us,” she said.

Mr. Shellhammer accepted a part-time position and soon became so passionate about interior design that he reduced the hours he spent studying fashion. “I fell in love with furniture,” he said.

A year after arriving in New York, they bought a place in the old Manhattan General Hospital building on Stuyvesant Square for $930,000, and set to work making it their own, choosing furniture and installing vast His and His closets. A few months later, they found themselves looking at weekend homes with a friend who is a real estate agent. (He asked not to be named in this article because he doesn’t want to get further involved in their breakup.)

They fell in love with a five-acre lot with two homes on a small lake in Stanfordville. “We got to this place, and it was raining and it was miserable and it was hideously decorated,” Mr. Shellhammer recalled. “But we all three kind of felt something.” The property cost $390,000. The three bought it together, with Messrs. Shellhammer and Dixon taking the larger house, and the friend the small one.

Renovating the bigger house took about $200,000 and occupied every weekend for a more than a year. “It was exciting,” Mr. Dixon said. “The house had been very dated and very dark.” When they were done, they had created a bright, open space with views of the lake from nearly every room.

With the house complete and their careers progressing — Mr. Dixon moved to Macquarie Group at the end of 2007; in 2008, Mr. Shellhammer became the sales manager for DWR’s new Tools for Living store — the couple began thinking about what came next. To Mr. Shellhammer, marriage seemed like a natural step.

While Mr. Dixon resisted, Mr. Shellhammer said: “I pushed it. I wanted pictures. I wanted the fuss. I wanted all the people we ever loved to share the love we felt on a daily basis.” Mr. Dixon gave in, and “save the date” cards were sent.

But while they had poured heart and soul into their homes, they hadn’t tended to each other with the same care. Small differences were pushing them apart.

Mr. Dixon felt increasingly alienated by his partner’s need to post the details of their lives online. “For me,” he said, a vacation or a party was “real just for the two of us. It seemed like Bradford often needed to put it online for it to be real.”

Mr. Shellhammer, who said his blog, bradfordshellhammer.com, has about 5,600 regular readers, said writing about his experiences is a central part of his life. “It’s helped me get through hard times, brought me to some amazing people, and it’s not something I’m going to abandon,” he said.

The further they got into planning the big day, the more the significance of a lifetime commitment set in, and both began to have doubts.

“We had become pretty mean to each other,” Mr. Dixon said. “We hadn’t put our finger on what was wrong — we just knew it wasn’t right.”

One night in March when Mr. Dixon was working late, Mr. Shellhammer phoned him at the office and asked him to come home. “We had a calm discussion that evening,” Mr. Dixon said, resulting in a decision to call off the ceremony and part ways.

Mr. Shellhammer, who earns less than Mr. Dixon, volunteered to move out of the condo. Mr. Dixon agreed to pay market rent, about $4,000 a month, to stay there, which they then applied toward the monthly condo cost of $5,500, and to cover two-thirds of the remaining $1,500. They also agreed to divide the remaining bills — about $2,400 a month for the lake house and $450 a month for car-related fees — using the same two-thirds, one-third formula. (“It was in proportion to our income,” Mr. Shellhammer said. “It’s always been that way.”) Each month, Mr. Shellhammer puts $1,600 into an account for joint expenses, and separately pays $1,750 rent for his new apartment, a 400-square-foot walkup in the West Village he moved into in April.

Then they had to figure out timing on the lake house. “We looked at the year ahead and chose weekends,” Mr. Dixon said.

For Mr. Shellhammer, who left DWR in January to manage the Blu Dot showroom in SoHo, there have been lots of changes — starting with his new home. “Sometimes it’s charming, but other times I’m like, ‘I want my old kitchen back! I want my old floors back!’ ” he said.

“We bought so many things — art, furniture, bags — we consumed so much,” he said. “Now that I’m in a small apartment but still responsible for mortgages on two houses, I’m having to think about how I’m spending my money.”

But living with less, he added, is “kind of empowering. I’m at a place now where I don’t really need this stuff.”

His personal growth was tested the night of their wedding-turned-birthday party for Mr. Dixon.

Just as the day was starting to cool, friends and family gathered, protected from the light rain by the thick foliage of a maple tree. To some, it felt awkward.

“I was a little surprised Bradford was here,” said Arwen Schreiber, a friend of Mr. Dixon’s who had flown in from Northern California. Knowing what was supposed to have taken place that day, she said, she felt concerned for both men.

Mr. Shellhammer insisted he had no regrets about his choices. “I’m a true romantic,” he said. “I believe in finding the love of my life and spending the rest of my life with him.”

Still, some changes are hard to accept. Although they had agreed that the house was Mr. Dixon’s for the weekend, Mr. Shellhammer assumed he would be welcome to stay overnight.

But when he asked beforehand which room he would have, “I told him they were full,” said Mr. Dixon, who had invited a date to the party.

Mr. Shellhammer returned to the city that night.

press: meatpacking local

October 27, 2008

The New York City Wine & Food Festival put out a magazine to go along with the event. The producers asked me to critique the designs of many a Meatpacking restaurant for an article on restaurant design and architecture. You can check it out here, here, and here.


 
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