March 5, 2010

I worked using Veerle Pieters' designed fabulis logo to create a series of branded clothing. Originally designed for marketing purposes, the clothing designs had such great response we opened a proper shop. I love the name fabulis and everything it represents. I wanted the gear to showcase the word. Inspired by hip-hop and skate/surf clothing, the collection is fun, young, and a little gay. I also shot the campaign using a Canon EOS and the ShakeItPhoto iPhone app for aftereffects. To save money I modeled with Jason and our straight intern Scott.