May 20, 2008
In 1969, Gerry and Joe Simboli were asked to design twelve zodiac posters for Poster Prints, the largest poster company of that time. Posters were the craze and Peter Max was setting the pace.
In 2004, thirty five years later, these zodiac posters were discovered by Sir Paul Smith, a leading fashion designer in the UK, and were the basis of a line of casual clothing which sold worldwide, and stateside in Neiman Marcus stores. The clothing was featured in their catalog and on their website.
The art is retro and remains exciting and viable. In their studio, Gerry and Joe retained a number of the original posters which they are making available. These vintage posters speak of the bold and vibrant years, the end of the sixties and beginning of the nineteen seventies. The original poster size is 24x36 and will sell for $175. Smaller reprints are available.
