steven guarnaccia
March 3, 2010
I recently caught up with famed author and Parsons illustration-department chair Steven Guarnaccia to discuss art, illustration, and collecting.
Bradford Shellhammer: Steven, you're the chair of Parsons' illustration program and a noted illustrator. You're also a collector. Tell me when your collection of Rooster ties started.
Steven Guarnaccia: I began wearing Rooster ties in the early sixties as a preteen. My dad wore them and my brother and I wore them. Rooster had a line of kids' ties alongside their adult ties.
B.S.: How many do you own?
S.G: I haven't counted recently, and I've culled the collection in the last couple of years. But I probably have about 150 ties. And no two are exactly alike. Often the same pattern was printed in a variety of color ways.B.S.: What is the history of the Rooster brand?
S.G: Max Raab was the founder of Villager, a sixties preppy women's-clothing company that gave Perry Ellis his start. He came up with Rooster ties. It's where Ralph Lauren got his start. Raab went on to become a movie producer, producing A CLOCKWORK ORANGE, among other films. By the way, I wrote a short appreciation about Rooster ties for GQ a number of years ago, which caught the eye of the then owners, who asked if they could photograph my collection for their archives. I went on to design two lines of ties for them, inspired by the old ties, though unfortunately not with the original square bottoms.
B.S.: Do you showcase the ties in your home or do they simply hang in the closet?
S.G: At the moment, they're in the closet, mostly to keep them from fading. For a while I hung them over a rod, like a curtain, in a window, which looked great but wasn't particularly good for the ties.
B.S.: Aside from ties, what else do you collect?
S.G: At one point I had something like 39 discrete collections. I had to count because for a couple of years I was on Art and Antiques' list of the 100 top collectors. I've calmed down a bit since then. But some of my other collections are black-and-white things (dice, dominoes, aces of spades, etc., about which I wrote a book for Chronicle called, oddly enough, Black and White), skeletons, vintage illustrated children's books, and kids' card games.
B.S.: You're also a lover of modern design and architecture, as evidenced in your books Goldilocks and the Three Bears: A Tale Moderne and The Three Little Pigs. What made you re-create these classic kids' stories with a modernist slant?
S.G: I had been doing monthly stand-alone illustrations for Metropolitan Home and then Abitare, in Italy, and became very interested in the history of modern furniture design and architecture. I was invited to contribute to a French exhibition about Russian children's-book illustrator Feodor Rojankovsky. He had illustrated Goldilocks and the Three Bears for Golden Books, and as I reread the book, I realized what a little design critic Goldilocks is: This chair is too hard, this bed is too big. It came to me that I could illustrate the book using classic 20th-century furniture throughout the book and teach kids a soft lesson about design at the same time.
B.S.: Your personal style is colorful and eclectic, matching your body of work perfectly. Is clothing an extension of your art form?
S.G: I've always felt clothing is a major part of the cultural and aesthetic landscape we live in. I can't separate my feeling for clothes from my feeling for any other cultural experience: the books I love, the art I surround myself with, the music I listen to. At a certain point I began to blur the seam between the clothes my drawings wore and the clothing I wear. As my illustrated characters started to get more bold in their sartorial choices, so did I.
B.S.: Do most illustrators have unique personal style?
S.G: I'm actually always surprised by how little attention illustrators seem to pay to their clothes. One of the benefits of being an illustrator, and working in your own studio, is that you can dress how you like. I figured that that would mean that illustrators would be walking around in the most inventive clothes imaginable. I used to put on a tie to go into the other room in my two-bedroom apartment, which was my studio. But I think most people get dressed up for each other. I get dressed up for myself.
B.S.: Since you're involved in education and work with students, what is the one piece of advice you wish you had heard early in your art/design career?
S.G: I got all my best advice outside of the classroom. I do think that when I started out, most people were talking about how important finding a style was, and no one was really talking about developing your voice. And by that I mean both a personal visual approach and figuring out what you want to say and how to say it. To be able to express yourself through illustration, and also to be able to communicate one-to-one with a client, is crucial to being a successful illustrator, creatively and professionally.

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