My writing around here has slowed down. This blog has been a tad bit neglected.
This is not because I have tired of it. Just the opposite. As any loyal reader of my blog knows, 6 months ago I took a new job with an old friend. We started this little website called fabulis. It's consumed my life. In that good way. In that really good way.
And a few weeks before Jason and I embark on a trip to India together for work, he wrote up the below blog post this afternoon (while I got a tetanus shot and malaria medicine). It documents, perfectly, the last 6 months and the highs and extreme highs this endeavour has brought us. I have learned so much. From Jason and his quick wit, forever moving brain, and brilliant ideas. I have never known anyone to work harder. From Nishith and Deepa and their entire team in Pune and their dedication and problem solving and their hours of work. From Veerle Pieters and her effortless (that is what it appears to be) design process, clear thinking, and happy demeanor. From Mike Piscadlo, our intern, proving that his generation has instilled a hunger to learn and to work hard. From Georgi, who has supported me every step of the way. From advisers, younger and not-as-young, who have supported this venture and guided us and opened doors for us. From clients and marketers and friends who have collaborated with us on projects of various scales.
And most importantly from the Jades and Joes and the Thomas Chestnuts and the Jimmys and the Davids and Clarkes and Dans of the world. And every one of the guys (and ladies) I have been so honored and privileged to have met via fabulis. The gay world is big. A big world with big hearts.
Jason, who writes better than me, writes below:
Hi. Jason Goldberg here, founder and CEO of fabulis.
July 11 marks the 6 month anniversary since we officially got started working on fabulis. I thought it would be a good opportunity to reflect on where we've come from and where we're going.
Over the past 6 months we have:
Incorporated fabulis as a company, with headquarters in NY, NY, USA and development operations in Pune, India, and Deinze, Belgium.
Hired Bradford Shellhammer to be our creative director, the gay to my geek, and my sidekick here in the NYC offices.
Battled Citibank over our bank account ... and won!
Set out on our mission to build the network that connects gay men and their friends with amazing experiences, down the block and around the world.
Designed some fabulis gear while working on developing the website.
Raised $875,000 in seed financing from awesome investors, including The Washington Post Company, David Bohnett, Lars Hinrichs, Allen Morgan, Don Baer, and others.
Developed a pre-launch following of more than 8000 fabbits on our facebook fan page leading up to our own product launch.
Put together a kick-ass advisory board and junior advisory board.
Launched our first beta project, http://we.are.fabulis.com/ which started as a test to see if we could get a bunch of gay men to add themselves to a list of the most influential gay men in the world, and then quickly evolved into something much bigger and more important as tens of thousands of gay men and their friends took to the concept and gave us feedback on how to improve on it.
Launched the first real version of www.fabulis.com on April 23, 2010 (my birthday), with the largest aggregation of gay-relevant facebook events around the world. At launch we aggregated more than 12,000 events from more than 5000 cities and helped gay guys browse them, see who else was going, and figure out what to expect.
Launched our Ask service which enables users to ask other users questions, with the answers appearing on the user's profile. Our own little version of user-prompted micro-blogging.
Had some fabulis events in NYC, SF, and LA.
Hired Mike Piscadlo, the most fabulis intern this side of Elle Woods.
Worked with the folks behind Sex And The City 2, Atlantis Cruises,Lilith Fair, Christina Aguilera, Fire Island Pines, The Pines Party, Baskit Underwear, The Gay Games, American Airlines, and more to launch exclusive fabulis experiences that provided real value to our users and to our partners.
Garnered press coverage from the Likes of Mashable who reviewed fabulis and called our design "gorgeous" (blush), Paper Magazine, Out Magazine, Next, TechCrunch, Venture Beat, El Tiempo, and Corriere.
Received more than 5,000 pieces of amazing feedback from our users which we are doing our best to keep up with and improve from.
Took the advice of our users who asked us to make fabulis more suitable for "gay men and their friends," not just gay men.
Some numbers:
- 47,000 registered users, growing at more than 7% compounded per week
- Registered users average 13 pages per visit
- Registered users spend more than 11 minutes on fabulis per visit
- 23% of users visited the site more than 25 times the past 10 days
- 29% of users visited the site more than 15 times the past 10 days
- We're currently aggregating more than 66,000 gay-relevant facebook events
- 466589 questions have been answered by fabulis members, and that's growing by more than 10% per week.
- fabulis members have spent more than 300,000,000 fabulis bits (our virtual currency)
But, we're still just getting stared.
So, what's next?
We are firm believers that it's all about the product. If our members love our product, we'll do fine. If they don't, we wont. Right now we think our product is just "ok." We want it to be great. So, that's our number one focus: making the product better so that it provides more value to all of our users.
fabulis on the iPhone will launch in the coming days (as soon as Apple approves our app). We believe that this app could be a real game-changer in the way that gay men socialize and communicate. You'll be the judge. More mobile apps/platforms to follow.
Real-time user-to-user interaction. We're working on a big, big idea to enable gay men and their friends to share, discuss, and harness the power of the big gay global network like never before, in a way which helps discover great thing to do, places to go, and people to meet -- nearby and around the world. The pieces behind this are coming together very nicely and we hope to be able to launch them really soon!
More fabulis experiences. In June we launched our fabulis experiences and ran about 2 to 3 experiences per week. We're now up to about 4 per week and will be ramping up to more than 7 per week by September.
Fun. If it's not fun, it's not worth doing. We promise to keep it fun.
That's all for now.
Thank you all for your input, advice, and support.
-jason and the fabulis team